Freestyle football has existed for some time, but it has seen a surge in popularity as a result of global ad campaigns and digital media sharing. In the early 21st Century, Nike began an advertising campaign which relied heavily on the freestyle form of football, including video clips of freestyle performances. These advertisements featured famous players such as Ronaldinho and Edgar Davids. Many link such mass media attention to the start of the freestyle craze. In the Youtube era, however, many previously non-famous players have risen to prominence, and internet searches easily yield thousands of videos by amateur "freestylers" around the world.

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